Nicolette M. Harper
MBA Graduate.
Digital Marketing Champion.
World Traveler.
Fitness Enthusiast.
Writer.
Speaker.
About
Nicolette Harper is a recognized senior-level strategic marketing executive with proven ability to grow revenue and marketshare for enterprise companies such as; Microsoft, Verizon, Pinterest, UPS, Navistar, BOSCH, Dairy Queen, Papa Johns, Pizza Hut, Subway and Wingstop.
Nicolette is a leader in digital transformation, considered an authority in generating class-leading consumer pull within digital marketing, mobile marketing, social media and direct marketing.
Her consumer focused marketing expertise has gained accolades and she has become a sought after speaker on topics such as “understanding customer behaviors”, “increasing marketing ROI” and “recognizing and commercializing consumers full lifetime value.”
A few noted accomplishments:
1. Pioneered launch of Google's Mobile Search with click to call (Verizon)
2. Increased total online orders and conversions by 12-21% (marketing lead for Verizon telecom global website redesign)
3. Increased Wingstop’s online sales by 34% through an increase in online presence
4. Ranked #1 Top Facebook and #3 Top Twitter Growth Brand, in Restaurants Social Media Index for all restaurants (Wingstop Restaurants)
Nicolette holds a Bachelors of Science in Marketing and Digital Media Technology, as well as an MBA from Southern Methodist University, ranked #3 worldwide."
EDUCATION
Nicolette holds a Bachelors of Science in Business Marketing and Digital Media Technology, as well as, an MBA from Southern Methodist University, ranked #3 worldwide.
And most recently, Executive Modern Marketing Certification from Wharton
GLOBAL PRESENCE
Americas
Greater China Region
APEC
EMEA
LATAM
130 Countries worldwide
SPEAKING
Her consumer focused marketing expertise has gained accolades and she has become a sought after speaker.
Latest speaking events:
Verizon Finance Truly Connected
Mobile Disruptors Summit
LATAM Consumer Channels Forum
APAC Retailer Consumer Summit Retail Innovation Lounge
CEE Retailer Summit
MOTTO
The one idea that drives everything I do:
"How easy is it to do business with you?"
A seamless, frictionless and authentic experience pre and post purchase drives customer loyalty and shareholder value.
Portfolio
From Google's Mobile Click to Call functionality to live chat directly from digital display ads, to revolutionary customer loyalty programs and billion dollar revenues; Nicolette's track record speaks for itself.
Clients
Ask my clients what made them choose me and you’re likely to get many different answers. There’s one thing they’ll all agree on though; I deliver results.
PARTNERS
Built strong strategic partnerships with some of the largest brands.
Coca-Cola
Dr Pepper
Android
Dallas Cowboys
AGENCIES
Worked with some of the largest global agencies on the planet, as well as, some truly innovative digital agencies.
MRM
McCann Erickson
R/GA
Moxie
Apollo Interactive
Razorfish
Indigo Slate
Text, Email or Social Media is the best way to contact me.